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With Adlook, marketers enjoy benefits of robust SPO - much shorter & efficient paths to desired inventory, which also results in significantly higher share of budget allocated to actual working media
Budget Efficiency (Working Media): Up to 70% of the media budget can reach end users and publishers—significantly outperforming the market average of 44%.
Supply Chain Efficiency: Achieve up to 90% reduction in intermediary nodes, enabling a more streamlined supply chain with improved transparency, impact, and effectiveness (based on supply chain node analysis)
Widest segments, Infrequent Category Buyers (socio-demo or simply RON)
People browsing on parenting websites, look up child-development milestones, read easy craft-activity guides, compare products reviews, explore homework-help resources, and search family-friendly recipes.
Focus on user interests and reach high-value audiences with high branding potential
People browsing on parenting websites, look up child-development milestones, read easy craft-activity guides, compare products reviews, explore homework-help resources, and search family-friendly recipes.
Focus on specific products and reach category intenders with high consideration potential
People browsing skincare sites for products suited to their skin type and concerns—like anti-aging, hydration, acne, or sun care. They explore dermatologist-approved brands, check ingredients, read expert reviews, and look at before-and-after photos.
Digital targeting is fundamentally flawed, with growing signal loss, poor precision, and declining data quality. Many segments - especially socio/demo - are wildly inaccurate. As a result, ad budgets are wasted on low-quality or unsafe content. Brands need precise, future-proof solutions to reach consumers at scale.
Adlook’s solution is a next gen, AI powered approach based on deep analysis of what really explains interests & intents - CONTENT. Our propriety tech uses LLMs & Generative AI to connect human-like understanding of marketing audiences with deep understanding of website contents, while our Deep Learning algorithm makes a clever connection between the two! As a result - we drive incremental outcomes - reaching your audiences in ways & places where typical solutions under-perform (or outright fail).